Success StoriesThe Challenge | The Solution | The Results

   

  • Northern Trust Open/PGA TOUR
  • Run Disney Half Marathons
  • Special Olympics Summer World Games

The Challenge: In 2009 the PGA TOUR approached Spectrum Sports Management with a unique challenge.  How do you take one of the oldest and most prestigious professional golf tournaments in the world, with an international title sponsor and turn the tournament around to create excitement, increase the gate, and generate relevance in the most competitive sports market in the world?

The Solution: To start, the PGA TOUR hired Spectrum Sports Management President, Mike Bone, to partner with Los Angeles sports and business icon Jerry West, to build a new management team, find and negotiate a new Official Charity partner, and build a complete sales team.   Within two years the Northern Trust Open had more than doubled sales, increased the gate over 10%, increased awareness and coverage in the local and regional press and saw the tournament voted Tournament of the Year among all Championship Management Tournaments.  The management team that was created went on to add sales and market share for Northern Trust Open for their management business.

The Results: After five years of managing and implementing the turn-around, The Northern Trust Open had realized continual year-over-year growth, added new sponsors, increased attendance, increased charitable donations to surpass $2 million dollars and the title sponsor renewed their commitment to the tournament under a multi-year deal.   Most importantly, the work had re-established the Northern Trust Open and the PGA TOUR as a must watch, must attend event in the Los Angeles market.  

The Challenge:  In 2011 Special Olympics International approached Special Olympics Southern California to consider hosting the quadrennial Special Olympics Summer World Games in Los Angeles.   Would Los Angeles be able to host the event, bring in new sponsors, new excitement and showcase the athlete and artistic talents of the Intellectually Challenged population to the local, regional, national and international market and sports fans?

The Solution: Spectrum Sports was approached during the formation of the Bid Committee and brought into the team to lend some perspective and experience in event management, building the right team, sponsorship consulting and to secure the bid.  We went to work by visiting Greece as part of the Site Selection Committee to view and learn from the 2011 Special Olympic Summer World Games and then brought that experience back to Los Angeles to continue the bid process.  Shortly after Los Angeles was awarded the bid and the Executive Committee was established, Spectrum Sports Management was one of the first hires of full time staff – but instead of one person, the Board brought in our entire company and all of our top people to help organize and manage the Games.

The Results: By the time that the 2015 Special Olympics Summer World Games took place, it had grown into the largest sporting and humanitarian event in the World in 2015.   Out of five athletic hubs of events, Spectrum Sports managed two hubs and 9 of the 21 sporting events.  This included the most dynamic venue of the Games with the City of Long Beach closing and opening streets every day.   The events were pulled off flawlessly, ESPN covered the events internationally, and the Games went on to set a new standard of excellence within Special Olympics International.

The Challenge:  In 2011 Special Olympics International approached Special Olympics Southern California to consider hosting the quadrennial Special Olympics Summer World Games in Los Angeles.   Would Los Angeles be able to host the event, bring in new sponsors, new excitement and showcase the athlete and artistic talents of the Intellectually Challenged population to the local, regional, national and international market and sports fans?

The Solution: Spectrum Sports was approached during the formation of the Bid Committee and brought into the team to lend some perspective and experience in event management, building the right team, sponsorship consulting and to secure the bid.  We went to work by visiting Greece as part of the Site Selection Committee to view and learn from the 2011 Special Olympic Summer World Games and then brought that experience back to Los Angeles to continue the bid process.  Shortly after Los Angeles was awarded the bid and the Executive Committee was established, Spectrum Sports Management was one of the first hires of full time staff – but instead of one person, the Board brought in our entire company and all of our top people to help organize and manage the Games.

The Results: By the time that the 2015 Special Olympics Summer World Games took place, it had grown into the largest sporting and humanitarian event in the World in 2015. Out of five athletic hubs of events, Spectrum Sports managed two hubs and 9 of the 21 sporting events.  This included the most dynamic venue of the Games with the City of Long Beach closing and opening streets every day.   The events were pulled off flawlessly, ESPN covered the events internationally, and the Games went on to set a new standard of excellence within Special Olympics International.

  • Our Clients

    Our Clients

    We are proud to represent some of the most well known and established brands in the sports landscape and client brands known worldwide. If you are interested in growing your event, starting a new event, generating more money through sponsorships, or if you are just looking for a great run – look no further!
  • Our Strength

    Our Strength

    Spectrum Sports' strength is in working with our clients, listening to their goals and developing unique and creative events/marketing programs. After identifying the goals and objectives, Spectrum Sports then brings together the opportunities presented by the client to create a unique and effective formula while aiming for a profitable, larger and successful event.
  • Location

    Location

    We have been located in Southern California for over 25 years and know the market intimately, we enjoy our work, enjoy our clients and enjoy bringing smiles to clients and athletes’ faces through our efforts.
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  • “Mike’s leadership of the Northern Trust Open, paired with sports icon Jerry West, re-established the PGA TOUR’s presence in the Los Angeles market. It is incredibly tough to establish any professional sports event in Los Angeles, but with his leadership, sales acumen, and understanding of not only the regional market but the goals and objectives of our title sponsor, Mike was able to accomplish the turn around in a few short years.”

    – Brian Goin, Vice President, Championship Management, PGA TOUR

  • "When we were approached to bid on the 2015 Special Olympics World Games, Mike and the Spectrum Sports team were one of the first calls I made. Spectrum Sports provided our core team with the proven experience of working with cities, creating plans, building teams, and delivering World Class events."

    – Patrick McClenahan, President & CEO, 2015 Special Olympics World Games

  • "Spectrum Sports’ understanding of the market, packaging skills and client service has directly resulted in annually increasing our sponsorship revenue in a volatile economic market."

    – Brian FitzgeraldChairman, AT&T Champions Classic PGA TOUR

  • "Spectrum Sports Management brings a level of organization and professionalism that is extremely rare in event management. They understand your goals and always over deliver on the event!"

    – Bob Babbitt, The Competitor Group, Inc./Competitor Magazine

  • "Thank YOU for the incredible service you and your professionals staff provide as the Race Director of one of the top revenue generating and total guest participation events…We are deeply indebted to you for providing an over-the-top Disney experience for all our participants and affiliated spectators."

    – Rick Morris, ManagerDisney Sports Attractions/Disneyland Half Marathon Weekend ®

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