Success Stories

THE CHALLENGE | THE SOLUTION | THE RESULTS

Susan G. Komen More than Pink Walk

Susan G Komen, More Thank Pink Walk

The Challenge

The Susan G. Komen ‘Race for the Cure’ had changed, the audience had changed but the cause and the necessary fund raising was still essential to the Mission. As the long time event producer for the run, the Susan G. Komen Orange County Affiliate tapped Spectrum Sports Management to help them transition to the More Than Pink Walk and to help keep the event profitable and relevant in a very competitive market. A year late, COVID happened. Coming out of COVID, Affiliates were left questioning the new landscape.
Susan G Komen, More Thank Pink Walk

The Solution

Susan G Komen, More Thank Pink Walk
Spectrum Sports was tasked with expanding beyond the Orange County market and stepping in to assist the Los Angeles and eventually the San Diego Affiliates in their walks. To help aggregate the power of markets to lower budgets and to drive consistency in messaging, branding and fund raising.

The Results

We were able to build consistent teams of talented, professional event staff who each understood the market and the cause we were raising money for. Through an in-depth understanding of the national mission and branding, we helped navigate back to profitable and smooth events in all three markets as staffs were rebuilt, donors re-engaged, and messaging relaunched and rebuilt. We are proud of the revenue and fund raising for all of our Komen clients.
Susan G Komen, More Thank Pink Walk

Why it Matters for You

This transformation didn’t happen by chance—it was the result of a tailored, strategic, and execution-focused approach that Spectrum brings to every client. Whether you’re revitalizing an existing property or launching something new, we specialize in turning challenges into growth opportunities and creating events that deliver real impact—for your brand, your audience, and your community.

Why They Trust Us

For over a decade, Spectrum Sports Management has been an invaluable strategic partner for Komen’s flagship Orange County run/walk event. Their expertise proved particularly crucial as we successfully pivoted to our More Than Pink Walk format following the pandemic, effectively revitalizing our most significant fundraising initiative in the fight against breast cancer. When faced with challenges in additional markets, Spectrum Sports Management was our immediate and trusted resource, consistently delivering exceptional support and solutions. Their unwavering dedication and professional excellence have made them an essential extension of our team.

– Megan Klink, Susan G Komen–

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